- a website homepage for the film
- a film magazine front cover, featuring the film
- a poster for the film
In order to create the best possible product from this brief, we need to understand the key features of the type of product we are making.
A film trailer is a feature film that advertises a production that is to be released at a later date, it is often shown in cinemas before another film or can be posted online (e.g YouTube) for people to view when they search for it. Trailers are made up of a montage of clips and extracts from the film and they are put into a sequence that gives the audience an idea as to the narrative of the film; however they don't include spoiler clips so that it encourages the audience to go and view the entire film to find out what happens. The maximum length that a trailer should be is 2 minutes 30 seconds, which is the time issued by the Motion Picture Association of America (MPAA).
The first film trailer to be shown in the US was in 1913, where a short promotional film was produced for the film 'The Pleasure Seekers'. The name 'trailer' is from when they used to be shown at the end of a film screening; but viewers often walked out once the film was finished so they moved the trailer showing to before the film started. There are dozens of companies that specialise in the creation of film trailers in Los Angeles and New York. The trailer may be created at agencies (such as The Cimarron Group, MOJO, The Ant Farm, Ben Cain, Aspect Ratio, Flyer Entertainment, Trailer Park) while the film itself is being cut together at the studio. Since the edited film does not exist at this point, the trailer editors work from rushes or dailies. Thus, the trailer may contain footage that is not in the final movie, or the trailer editor and the film editor may use different takes of a particular shot. Another common technique is including music on the trailer which does not appear on the movie's soundtrack. This is nearly always a requirement, as trailers and teasers are created long before the composer has even been hired for the film score
Common features of a film trailer include shots from the best parts of the film, but that don't reveal any spoilers of the film. They also often have short elements of conversation between the main characters to show that they have an important part within the film as well as a number of credits to introduce the title of the film and occasionally reviews from credible companies such as newspapers. trailer also tend to include a specifically recorded score that will run throughout the trailer to set the tone for the film and to alert the audience to this.
An example of a conventional film trailer is Suicide Squad (2016); this trailer follows a linear narrative that outlines the basic storyline of the film without giving too much information away. There are small clips of conversations between the characters (2:07) that represent their characters to the audience before they view the entire film. However the score for this film hasn't been specifically produced to represent the the film, as it is the Queen song 'Bohemian Rhapsody', released in 1975. This has been done though as it is an incredibly well known song and will capture the audiences attention as soon as it begins to play over the shots. Conventionally, the trailer includes the titles at the end, informing the audience about the name and the actors staring in the film.
Common features of a film trailer include shots from the best parts of the film, but that don't reveal any spoilers of the film. They also often have short elements of conversation between the main characters to show that they have an important part within the film as well as a number of credits to introduce the title of the film and occasionally reviews from credible companies such as newspapers. trailer also tend to include a specifically recorded score that will run throughout the trailer to set the tone for the film and to alert the audience to this.
An example of a conventional film trailer is Suicide Squad (2016); this trailer follows a linear narrative that outlines the basic storyline of the film without giving too much information away. There are small clips of conversations between the characters (2:07) that represent their characters to the audience before they view the entire film. However the score for this film hasn't been specifically produced to represent the the film, as it is the Queen song 'Bohemian Rhapsody', released in 1975. This has been done though as it is an incredibly well known song and will capture the audiences attention as soon as it begins to play over the shots. Conventionally, the trailer includes the titles at the end, informing the audience about the name and the actors staring in the film.
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