Having carried out a number of film analysis on romance trailers, I found that they stereotypically are all aimed at a similar target audience of women aged 15-30. this could be due to the fact that the romance films contain sensitive and emotional topics such as love, heartbreak and loss; conventionally these are topics that women can relate to, and so will appeal more to them as a target audience. Very rarely are romance films targeted towards males, as stereotypically they aren't interested in the emotional aspects of the films. However because we are subverting and aren't following the conventional romance narrative, we feel that it would be appropriate to include males in our target audience; therefore we have decided to aim our film at males and females aged 15-30.
As we are including the sensitive subject of domestic abuse, this will involve a number of action and violent scenes, that stereotypically appeal to the target audience which will create audience pleasure; the emotional aspects will also appeal to the females, meaning that we are meeting the audience pleasure criteria of both elements of our target audience.
We have decided to keep the minimum age of the target audience as 15 because the topic of the film is sensitive and can cause some upset to a younger audience if they don't understand what is happening in the trailer.
As part of our target audience is teenage/young adult based, we have casted our actors to appeal to this majority of the audience. Through doing this we are hoping that they will be able to emotionally invest themselves into the film and relate to the characters, which will improve their experience of the film. The topic of our film is still a taboo subject, but we hope that there may be some people who are able to relate or understand the situation that the characters are in, and therefore can create a deeper meaningful connection to the characters and the film.
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