Ancillary: additional processes

A further element that I had planned for was to include two production company logos. As this was being produced in the UK, I research British based production companies and located two suitable logos that would be positioned next the billing board at the bottom. Originally, I had planned to put one on top of the other to the left of the billing board, but in order to create a sense of symmetry, I made the decision to locate them equally one either side. In line with the top line, it helped to visually balance the poster. The companies I chose were Film4 and Working Title productions, and I downloaded each of the r logos and opened them in Photoshop. I used the magnetic lasso tool to select the text and design of the logo, excluding any white background, and pasted them onto the background, which filled in the blank spaces. The use of film production logos helps the audience to identify who was involved in the film, and also helps to promote the company to become recognisable for their work. 

One of many conventional features of film poster is to have a review of the film given by a recognisable company or brand. The review given is normally very good, as it showcases that a reputable brand enjoyed the production, and so will encourage a wider demographic to watch it. I used a similar process to the production logos, where I selected the parts of an image I had downloaded, and pasted it onto the main image. I located into the area I wanted, which was between the actors names, and quoted the source it came from. The five star review was from Glamour, a well known magazine; the positivity a high review can have will encourage further viewing of the film when released.

Overall, I stuck to the plan that I had made as it provided me with a strong framework to work from, but it also gave me the flexibility to adjust certain aspects so that it would aesthetically look better when the poster is released. Elements such as positioning of the review changed, as it visually flowed better putting it between the actors' names. Similarly, I originally had planned to run the forename and surname next to each other, but putting one on top of the other created more symmetry, and balanced the weight of the text a the top of the poster.