Ancillary: magazine typography

As the masthead is going to be the biggest text feature on the cover, I made this my priority when looking for fonts. I used the same website as with the poster, dafont.com as it has an extensive list of fonts, both serif and sans serif that I could compare and pick the most effective. As I was following an already existing house style, I had to try and find the closest possible match to the masthead on the original 'Style' masthead. The font that matched this the closest was 'Couture', a sans serif font with bold lettering. I also used this font to write the issue number and website address to ensure continuity for the reader when viewing the cover.

For the remaining typography, I decided that each cover line was going to have three different fonts; one for the exclamation, such as 'exclusive', one for the name of the featuring actor, and one for the mini synopsis of the article. I followed this throughout the cover to ensure that each cover line was matching in typography. The following fonts on the left are the ones that were included in this.

The top line 'Exclusive' is written in the font 'Savoye LET', a serif font that connotes a feminine tone that will appeal to the target audience of the product, as this is a film magazine for women.
The second line down is 'Birch std', another serif that is bold and relatively thin; by using this font, the boldness of each letter draws the audience' eye to the text, encouraging them to read what is on the page. Also, by making all the names of featuring actors the same font, it allows the audience to identify the actors present in this issue of the magazine, and so can immediately tell whether the magazine will appeal to them or not. The final line of text is 'Futura', a sans serif font that has bold, but subtle bordering to each letter. This softer font differentiates the names of the actors with the small synopsis of the article.

For the main cover line, I wanted to break the large text by having varying fonts, as this encourages the audience to take the time to read the different words as they will have to adjust in order to switch between fonts. The alliteration used in the cover line helps to gain the attention of the reader, and also proves as a method of ensuring that the audience remembers the magazine cover. The serif font used on the central word follows the same convention as those used on the smaller cover lines; it portrays a feminine tone that stereotypically will appeal to the target audience of women.

The headings of each cover line has been written in a dusky pink colour that creates a contrast between the grey of the background; not only does this hook the reader's attention, but pink is also a colour that stereotypically represents women as it is associated as being a feminine colour, therefore appealing to the target audience