Ancillary: poster typography creation

Before I added any text, I realised that I would have to create a darker background to overlay the text on because the focal image was still slightly too light to use a white text. Because of this, I used the gradient tool, where I was able to drag the gradient from the bottom of the poster, where it would be completely black, to around one third up; this created a faded gradient using a block colour, so the opacity began to fade the further the gradient went up the poster. Not only did this allow me to use white as the font colour, but the fade into black also leaves connotations of tension and darkness, meaning the audience are left in suspense, wanting to know more about the narrative. My decision in using white for the colour font against a black background occurred for two reasons: white is a bright colour and would work well with the contrast of the black, which would draw attention to the title of the poster and inform the target audience; I also wanted to show the representation of a binary opposite, a theory by Levi-Strauss that reflects conflict within the narrative - in this case, it would be good vs evil. 

 I used multiple font styles on the film poster, as I didn't want everything to be uniformly similar as this would make the text relatively boring to read and detract the audiences attention from the poster. I had multiple different fonts that I had shortlisted for the titles, and I used audience feedback to influence my final decision. Out of the three fonts I used, Caviar Dreams was the most popular, so I used this for both the title and the release date that was located just beneath it. This was a sans serif font, and so was bold enough to stand out against the dark background; to make it fit the purpose it needed to, I centred the text and located it just under the lens of the camera as that way it would ensure that the audiences' eye was drawn to the reflection in the lens followed by the title of the film. I enlarged the size and spaced out the letters, widening the gap between them to make the title have more of an impact on the viewer. I also selected the title to be in bold, to give extra thickness of the lines, exaggerating the contrast between light and dark.

Following this, I located a second font that I used consecutively for the billing board, website address and the star actors names. The continuity between the first text at the top of the poster, and the last text at the bottom creates an almost boarder around the sides of the document, closing the information that is within the top and bottom sets of text within the poster. I didn't get feedback on the font for this as I felt it wasn't as crucial as the title and the font would be relatively small, so attention wouldn't be drawn directly to these pieces of text. Steelfish is the font that was used, and I thought that the way it was streamlined would work well with the billing board as conventionally, these are very long and thin fonts that require a lot of focus to competently read.